- Reinforces and strengthens fragile hair from the inside out.
- Hydrates strands, locks in moisture and enhances softness.
- Forms a scaffold around each hair fiber to protect from external aggressors.
- Improves the tensile strength and elasticity of each hair strand.
- Prevents breakage and hair fall caused by brushing and styling, encouraging length over time. Provides 450° F heat protection. • Hair is 2.9x more elastic and 133% stronger.* * Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.
HAIR ALCHEMY FORTIFYING TREATMENT SERUM
Discover hair’s ultimate strength. This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.